Recently, I saw a commercial for the upcoming "Jonas Brothers 3D concert experience." The title alone is romanticized. It claims that a concert movie, a mindless form of entertainment, can be considered an experience.
The commercial began dramatically, with the words "The concert that had you screaming...is burnin' up the big screen" in a bold, silver font, complete with suspenseful sound effects. The trailer also claims this movie is "an all new 3D experience...like you've never seen them before." Again, this commercial tries to convince viewers that their movie is so great, it cannot even be considered a movie, it is an experience. Usually, the term "experience" is used to describe personal aspects of ones life, like the experience of backpacking in the wilderness, or the experience of attending New Trier High School. I have never heard watching a movie about someone else described as an esperience.
The most overdramatic statement of all was that "this film will take you where no fan has gone before." I have seen other 3D concert movies, and they have been entertaining, but definitely not taken me to a place I have never gone before. It is comical how this commercial portrays the movie to be a life-changing experience. Nick Jonas even claims that "in this movie, we want to invite you into the family." I highly doubt that by watching the Jonas Brothers perform in 3D, I will feel like I am a new part of their family.
After watching this commercial, I just might see the movie, to see if it lives up to the romanticized expectations of an "experience that will take me where I have never gone before AND let me become part of the family." Who knows, it may change my life forever.