Recently, I saw a commercial for the upcoming "Jonas Brothers 3D concert experience." The title alone is romanticized. It claims that a concert movie, a mindless form of entertainment, can be considered an experience.
The commercial began dramatically, with the words "The concert that had you screaming...is burnin' up the big screen" in a bold, silver font, complete with suspenseful sound effects. The trailer also claims this movie is "an all new 3D experience...like you've never seen them before." Again, this commercial tries to convince viewers that their movie is so great, it cannot even be considered a movie, it is an experience. Usually, the term "experience" is used to describe personal aspects of ones life, like the experience of backpacking in the wilderness, or the experience of attending New Trier High School. I have never heard watching a movie about someone else described as an esperience.
The most overdramatic statement of all was that "this film will take you where no fan has gone before." I have seen other 3D concert movies, and they have been entertaining, but definitely not taken me to a place I have never gone before. It is comical how this commercial portrays the movie to be a life-changing experience. Nick Jonas even claims that "in this movie, we want to invite you into the family." I highly doubt that by watching the Jonas Brothers perform in 3D, I will feel like I am a new part of their family.
After watching this commercial, I just might see the movie, to see if it lives up to the romanticized expectations of an "experience that will take me where I have never gone before AND let me become part of the family." Who knows, it may change my life forever.
4 comments:
I completely agree. After going to see Miley Cyrus' 3-D concert, I did not feel like I had gone "where no fan have gone before." I think that one of the problems of romanticizing a movie to this extent is that viewers will be let down. We have to be aware that Hollywood exaggerates everything just to make money.
I have gone to a 3-D concert of U2 and it was awful. I felt so sick afterwards and was so annoyed with the music. It definetly did not fall under an "experience," plus it was not even enjoyable. I doubt that the Jonas Brothers 3-D concert will be what it is made out to be.
Great post Courtney!
After watching the commercial, the one thing that really stood out to me was not just the hyperbolic bold statements shining in silver, but the screaming fans in the beginning. Those fans made it seem as if they were going to die unless they saw this "experience". Another thing that I noticed about the commercial was when one of the Jonas Brothers states that it is a brand new concept that has never been done before, which is not true because both Miley Cyrus and U2 did the same sort of concert "experience" in 3D. I realize that the advertisers are just attempting to get people to see the show, but by over exaggerating this movie so much, it almost makes me want to go less because I know that it will never fulfill the expectations that the commercial has romanticized it to be.
I see a lot of movie/tv show trailers that use cheesy lines to try and get more viewers. They love to exergerate things in order to make them the movie/tv show seem more amazing than it really is-which gets twice as many viewers.
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